GrowthRise Mastermind Recap - Sep 30, 2025

Here is a recap of what we talked about on today’s GrowthRise Mastermind call (for B2B Marketing Leaders). You can join the weekly call on Tuesdays at 11am PT on Zoom (see events page for details).

1. Matched Audience Advertising

• Challenge: LinkedIn matched audience ads are extremely expensive and require significant budget investment
• Recommendations: Switch to Meta (Facebook) for 10-20% of LinkedIn's cost; use data enrichment tools like Clay to improve match rates to 50-70%; include complete contact information (city, state, zip, personal email/phone); note Google requires $50,000 lifetime spend for access

2. LinkedIn Marketing Strategy

• Challenge: High costs for conversion-style ads and limited reach with boosted posts
• Recommendations: Focus on thought leadership ads using corporate accounts; avoid links in main posts (put in comments instead); use thought leadership for brand awareness rather than direct conversions; track view-through conversions via API

3. Cold Email Campaign Optimization

• Challenge: Low reply rates and difficulty tracking campaign effectiveness across multiple emails
• Recommendations: Drive website traffic rather than seeking email replies; set up retargeting on Meta, Google, and LinkedIn; track open rates, click rates, and lead-level click-through rates; warm up domains with 3 mailboxes each

4. Influencer Outreach Effectiveness

• Challenge: Email outreach through platforms likely going to spam folders
• Recommendations: Use platforms for research only; contact influencers directly via DMs on their preferred social platforms (Instagram, etc.)

Tools Recommended

• Clay - Data enrichment tool
• Instantly - Cold email campaigns
• Meta Ads Manager - Cost-effective matched audience advertising
• UpFluence - Influencer research and list building
• Choozle - Self-serve DSP platform for beginners