GrowthRise Mastermind Recap October 13, 2026

📊 Topic: Seasonality & Discovery Call Bookings

Topic: Booking trends follow a seasonal pattern (Q1/Q2 strong, summer dip, Q3 recovery, Q4 slowdown before holidays).

Challenges: Managing the natural decline heading into Q4.

Advice: Use historical data to anticipate and plan around seasonal shifts.

📣 Topic: Top-of-Funnel & 2027 Marketing Strategy

Topic: Plans to expand into connected TV and YouTube video assets; short vignettes showcasing the core product.

Challenges: Brand awareness is still growing; acquisition is solid but more people need to know what to look for.

Advice: Seed the top of funnel with media that demonstrates product function to drive organic recognition.

💵 Topic: Agency & Sales Investment

Topic: Currently working with an SEO agency for technical SEO; brand/lead agency put on hold.

Challenges: Limited budget required prioritizing sales team buildout over brand agency spend.

Advice: Focus resources on SEO as a long-term play while building the sales team.

🎯 Topic: Trade Shows & Events

Topic: Paid shows (e.g., CSCMP) performing well; considering Manifest in Nashville.

Challenges: Cost of attending Manifest requires internal buy-in.

Advice: Prioritize paid-attendance shows where attendees have clear goals.

🤖 Topic: AI Adoption

Topic: AI used for marketing content, auto-tagging, image/video generation, and feature development.

Challenges: AI "slop" after several iterations; hallucinations require a trust-but-verify approach.

Advice: Maintain human oversight; verify all AI-generated outputs before publishing.

Best Advice

Use historical data to anticipate seasonal shifts in bookings, and seed the top of funnel with media that demonstrates product function. With a limited budget, focus resources on SEO as a long-term play while building the sales team. Prioritize paid-attendance shows where attendees have clear goals, and maintain human oversight by verifying all AI-generated outputs before publishing.