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GrowthRise Mastermind Recap - Oct 7, 2025

This week’s GrowthRise Mastermind explored how marketing leaders are blending AI into their systems, content, and business models. From smarter CRM automation and matched audience ads to Answer Engine Optimization (AEO) and AI-driven recurring revenue strategies—participants shared real tools and tactics driving results in 2025.

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Ryan Allis
October 7, 2025
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Here is a recap of what we talked about on today’s GrowthRise Mastermind call (for B2B Marketing Leaders). You can join the weekly call on Tuesdays at 11am PT on Zoom

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Here is a recap of what we talked about on today’s GrowthRise Mastermind call (for B2B Marketing Leaders). You can join the weekly call on Tuesdays at 11am PT on Zoom (see events page for details).

Topic 1: AI Integration in Marketing Systems

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Discussion about incorporating AI into existing marketing platforms like GoHighLevel and HubSpot

Challenge: Current marketing tools lack comprehensive AI integration, requiring businesses to bolt together multiple solutions

Recommendations:

  • Test AI-powered email personalization within existing CRM systems
  • Consider third-party integrations like B2B Rocket for automated SDR functions
  • Explore newer platforms that natively integrate AI capabilities

Topic 2: Matched Audience Advertising

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Implementation of matched audience ads on Google and Microsoft platforms

Challenge: Uncertainty about setup process and ROI for matched audience campaigns on search engines

Recommendations:

  • Start with Google Display ads using customer match lists - they're cost-effective for brand awareness
  • Use Microsoft's customer match feature for Edge browser placement
  • Focus on brand awareness and retargeting rather than direct conversions

Topic 3: Content Strategy and AI Optimization

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Content creation for both traditional SEO and AI search engines

Challenge: Adapting content strategy for AI-powered search results and maintaining quality while scaling

Recommendations:

  • Create long-form content that answers specific questions
  • Add FAQ sections to existing blog posts
  • Optimize for AEO (Answer Engine Optimization) rather than just SEO
  • Leverage platforms like Reddit that AI engines frequently reference

Topic 4: Business Model Evolution

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Transitioning from service-based to AI-enhanced recurring revenue models

Challenge: Balancing human expertise with AI automation while maintaining service quality

Recommendations:

  • Develop snapshot-based solutions that combine AI with human oversight
  • Focus on specific verticals rather than broad targeting
  • Create recurring revenue models around AI-maintained marketing systems

Recommended Tools

  • B2B Rocket - AI SDR solution from Serbia with GoHighLevel integration
  • Blaze.AI - Content creation platform at $60/month
  • Answer the Public - Question research tool for content planning
  • Beautiful.AI - AI-powered presentation creation
  • Canva - Graphics and design platform with AI features
  • Gamma - AI presentation tool
  • Apollo - Lead generation and targeting platform
  • Clay - Data enrichment and automation platform