GrowthRise Mastermind Recap Oct 28, 2025
Dive into this high-value session packed with insights for B2B marketing leaders. From building a strong HubSpot operations role and scaling cold-outbound into conversions, to optimizing partnership strategies and sharpening retargeting campaigns — this article covers four actionable challenges with expert-backed recommendations. Whether you’re trying to make your martech stack hum or accelerate growth with smarter ad tactics, there’s something here for you.
Here is a recap of what we talked about on today’s GrowthRise Mastermind call (for B2B Marketing Leaders).
You can join the weekly call on Tuesdays at 11am PT on Zoom.
Topic 1: HubSpot Operations and Marketing Role
Challenge: Need for a dedicated person to manage HubSpot's multiple modules (CRM, marketing hub, service hub) including email campaigns, integrations, workflows, automations, and AI agents. Current owner wearing too many hats and overwhelmed.
Recommendations:
- Look for a "T-shaped marketer" with broad expertise but deep knowledge in 1-2 areas
- Focus on marketing operations roles with HubSpot expertise
- Consider both onshore and offshore options (Latin America, South Africa)
- Prioritize years of experience over certifications
- Start with specific priorities rather than trying to solve everything at once
- Consider independent contractors for full-time work vs agencies
- Look for someone with sales/marketing background for better context understanding
Topic 2: Customer Acquisition Scaling
Challenge: Company at $1M ARR relying heavily on outbound grinding (email cadences, cold calls, associations) with poor website conversion (6 leads in 18 months).
Recommendations:
- Website optimization: Ensure modern design, mobile optimization, clear CTAs above the fold
- Retargeting campaigns: Start with website traffic retargeting across Meta, Google, LinkedIn
- Audience expansion: Upload email campaign lists to ad platforms for broader targeting
- Omnipresence strategy: Be visible across multiple platforms simultaneously
- Budget allocation: $10-20/day on Meta and Google for retargeting; LinkedIn most expensive but effective
- Thought leadership ads: Cost-effective LinkedIn alternative to standard conversion ads
Topic 3: HubSpot Partnership Balance
Challenge: Agency partner spending excessive time helping sell HubSpot (expensive, long sales cycles) while own product has lower commission and time investment.
Recommendations:
- Delegate HubSpot relationship management to trained team member
- Train existing BDR or hire dedicated HubSpot relationship manager
- Balance free lead value against time investment cost
Topic 4: Retargeting Strategy Prioritization
Challenge: Determining which audiences to retarget first - website visitors vs email campaign engagers.
Recommendations:
- Priority 1: Website traffic retargeting (180-day window, automated setup)
- Priority 2: Social media engagement audiences (page visitors, content engagers)
- Advanced option: Email engagement retargeting via Zapier integration or manual list uploads
- Combine multiple audiences in single campaigns for efficiency
Tools Recommended
- HubSpot - CRM and marketing automation platform
- Zapier - Integration and automation tool
- Meta Ads - Social media advertising platform
- Google Ads (Display, Performance Max) - Search and display advertising
- LinkedIn Ads - Professional network advertising
- Apollo, ZoomInfo, ListKit, Seamless AI - Lead generation and list building
- Instantly - Cold email outreach platform
- Coconut VA - Offshore talent platform (Philippines)
- Roo Cruit - Offshore talent platform (South Africa)
- ChatGPT - AI content generation
- Concert Web - Web design services
- More Visibility - Marketing agency (Boca Raton)
- Scalesales.ai - Cold email agency with AI focus