GrowthRise Mastermind Recap Oct 21, 2025
This week’s Enterprise SaaS Mastermind focused on integrating cold outreach with HubSpot, scaling campaigns using AI agents, and improving lead quality from Meta and LinkedIn ads. Founders shared practical tactics for balancing automation with human oversight, optimizing budgets, and building efficient multi-channel growth systems.
Here is a recap of what we talked about on today’s GrowthRise Mastermind call (for B2B Marketing Leaders).
You can join the weekly call on Tuesdays at 11am PT on Zoom.
1) Call Summary by Topic:
HubSpot and Cold Outreach Integration
- Challenge: How to integrate cold outreach tools with CRM while avoiding high costs and deliverability issues
- Recommendations: Store cold leads as non-marketing contacts in HubSpot to avoid costs, use dedicated cold email tools like Instantly for outreach, convert to marketing contacts only after engagement, implement workflows to move qualified leads automatically
AI Agents for Cold Outreach Scaling
- Challenge: Scaling cold outreach operations efficiently for multiple weekly events across different locations
- Recommendations: Use hybrid approach combining AI agents with human oversight, implement pre-built automation templates, ensure proper onboarding and account management, consider offshore talent with AI automation for cost efficiency
Meta Ads Lead Quality Optimization
- Challenge: 70% of leads from Meta ads are unqualified new businesses without sufficient marketing budgets
- Recommendations: Set up qualified lead conversion events to feed back to Meta, optimize for qualified leads rather than just form fills, include qualification criteria in ad copy, test smaller audience segments by vertical, use broad forms but qualify on backend
LinkedIn Ads Strategy and Budget Allocation
- Challenge: Testing multiple creative concepts with limited $3K budget on expensive LinkedIn platform
- Recommendations: Limit to 1-2 creative concepts due to high CPCs ($20-50), use LinkedIn native forms or DM ads for lower costs, consider thought leader/boosted post campaigns for awareness first, test radically different creative approaches rather than minor variations
2) Tools Recommended:
- Instantly (cold email outreach)
- HubSpot (CRM and marketing automation)
- Zapier (workflow automation)
- Commonly (attribution tracking and CRM-ad platform integration)
- Clay (list building and prospecting)
- D7 Lead Finder (affordable lead generation for service businesses)
- N8N (pre-built automation workflows)
- RooCruit (offshore talent acquisition)