GrowthRise Mastermind Recap Oct 14, 2025
This mastermind call unpacked how to scale cold outreach without burning domains or time. From using Instantly for smarter sequencing and Zapier automations to layering retargeting across Meta, Google, and LinkedIn, the group shared tactics for turning massive send volumes into real engagement. Plus, new ideas on lead warming, social ad strategy, and the best tools for building a seamless multi-channel funnel.
Here is a recap of what we talked about on today’s GrowthRise Mastermind call (for B2B Marketing Leaders).
You can join the weekly call on Tuesdays at 11am PT on Zoom.
Email Outreach Strategy
Challenge: Inefficient use of Instantly CRM features and manual effort in managing email campaigns with 20,000 weekly sends.
Recommendations:
- Use Instantly as front-end gatekeeping for cold outreach (5-8 email sequences)
- Layer outbound process: move engaged leads (multiple opens/clicks) to dedicated newsletter tools like Beehive or Brevo
- Mix email content: some driving website traffic, others seeking direct responses
- Set up retargeting ads across Meta, Google, and LinkedIn for website visitors
- Use secondary domains for cold outreach, then transition warm leads to main domain communications
- Create automations via Zapier to move engaged leads between systems
Domain Strategy for Cold Outreach
Challenge: Concerns about domain reputation when targeting security professionals (CISOs).
Recommendations:
- Focus on email content quality over domain name concerns
- Use domains similar to main company domain
- Mix email types: some with links, others response-focused
- Consider dedicated subdomains or .NET versions for newsletters
- For cybersecurity audiences, expect lower click rates due to security scanning tools
Social Media Advertising
Challenge: Need for comprehensive social media strategy alongside email campaigns.
Recommendations:
- Use thought leader ads on LinkedIn (personal account posts sponsored by company)
- Create always-on retargeting campaigns with simple creative: big headline, company colors, "Start Free Trial" CTA
- Focus on brand awareness rather than direct link clicks on LinkedIn
- Implement consistent retargeting across Meta, Google, and LinkedIn platforms
Lead Qualification and Warming
Challenge: Identifying and nurturing engaged prospects from large lead volumes.
Recommendations:
- Scrape engaged LinkedIn users (commenters on relevant posts) for warmer audiences
- Use HeyReach for LinkedIn direct messaging to bypass platform limits
- Grade leads by engagement level to determine email vs. LinkedIn outreach priority
- Implement multi-channel approach: email + LinkedIn messaging simultaneously
Recommended Tools
- Instantly - Cold email outreach platform
- Beehive/Brevo - Email newsletter services for warm leads
- HubSpot - CRM for lead management
- Apollo - Lead generation and data sourcing
- Zapier - Automation between platforms
- HeyReach - LinkedIn outreach automation
- Clay/Anitan - Data enrichment and email finding
- Choozle - Display advertising platform
- Meta/Google/LinkedIn Ads - Retargeting and social advertising