GrowthRise Mastermind Recap Nov 25, 2025

Here is a recap of what we talked about on today’s GrowthRise Mastermind call (for B2B Marketing Leaders).

You can join the weekly call on Tuesdays at 11am PT on Zoom.

Topic: Matched Audience Advertising on LinkedIn

• Challenge: A marketing professional was hesitant to launch LinkedIn matched audience ads due to unfamiliarity with the platform
• Recommendations: Start with LinkedIn for targeted contact ads, update unit economics before selecting which product to promote, reach out for setup and structure guidance when needed

Topic: Affiliate Marketing Program Implementation

• Challenge: A payments platform company experienced significant technical integration issues with Impact affiliate network, including 5+ weeks of back-and-forth communication, unsupported HubSpot custom properties, and monthly fees ($500) while not having active campaigns
• Recommendations:
  • For large publisher relationships, formal affiliate programs through established networks are necessary
  • Verify technical integration capabilities upfront, especially regarding CRM custom properties
  • Consider the trade-off between marketplace access and implementation complexity
  • Explore alternative platforms if current solution proves too problematic
  • Ensure graduated payout structures align with platform capabilities before signing contracts

Topic: General Mastermind Format

• Challenge: Lower attendance due to link mix-ups between different mastermind groups
• Recommendations: Maintain peer-to-peer advice sharing format, leverage group expertise for sales and marketing challenges

Tools Mentioned:

• LinkedIn (for matched audience advertising)
• Impact (affiliate marketing network)
• Google Ads (recently launched campaigns)
• HubSpot (CRM and marketing automation)
• PartnerStack (partner program platform, noted as more suitable for influencers than publishers)
• Fintel Connect (fintech-specific affiliate network)
• AWIN (global affiliate marketing platform)