GrowthRise Mastermind Recap July 7, 2026

🎯 Topic: Customer Acquisition for a New SaaS Tool

Challenges: Outreach via LinkedIn was not generating replies from user acquisition (UA) teams at gaming companies.

Advice: Build a targeted data list using tools like Apollo, enrich it with Clay, and use multiple touchpoints — LinkedIn messaging, cold email, and paid ads on Meta/LinkedIn — rather than relying on one channel.

📣 Topic: Customer Discovery & Messaging

Challenges: Messaging wasn't resonating because the exact pain points and language of the target audience were unknown.

Advice: Conduct customer development interviews, positioning yourself as a researcher learning from experts rather than a seller.

🔍 Topic: SEO/AEO Service Pricing

Challenges: Understanding how SEO/AEO services are typically priced in the US market.

Advice: Pricing is typically per-project or a monthly retainer for ongoing work; hourly rates are rare in B2B.

Tools Recommended

Outbound & Lead Generation

• Apollo
• Clay
• Kakio
• Instantly
• GMAS (Gmask)
• Fiverr

Marketing & Advertising

• Meta Ads
• LinkedIn Ads

Best Advice

The most impactful advice was to shift from selling to researching: reach out to prospects positioning yourself as someone studying their problem and seeking their expertise, rather than pitching a product. This reduces resistance and opens conversations that reveal the exact language and pain points needed to sharpen messaging and improve response rates.