GrowthRise Mastermind Recap Feb 17, 2026

1) Topics Covered:

Topic: Outbound Marketing Strategy (Email vs. LinkedIn)

• Challenge: Uncertainty about whether to focus on email or LinkedIn outreach for a B2B SaaS product priced at €79/month
• Advice: Use both channels simultaneously rather than choosing one. Focus on driving traffic to the website and implement retargeting ads across Meta, LinkedIn, and Google. The goal is building brand omnipresence, not immediate conversions from a single touchpoint

Topic: Product Launch Strategy

• Challenge: Launching a new standalone product to a different audience than existing customers
• Advice: Combine outbound emails, digital advertising, PR releases, and announcements to existing customers for potential referrals. Implement retargeting campaigns to nurture prospects over 3-6 months

Topic: Cold Email Optimization

• Challenge: Determining the right metrics and approach for cold email campaigns
• Advice: Focus on click-through rate (2-3% normal, 6-9% with AI personalization) rather than immediate conversions. Send 3-4 emails over 3-6 months with varied calls-to-action, offering valuable content like free reports to drive website traffic

Topic: Building a Growth Team

• Challenge: Running growth initiatives with limited, divided resources
• Advice: Hire a digital marketing generalist with 3-5 years of experience, competent across paid social and search platforms, or use agencies for part-time support

2) Tools Recommended:

• Apollo (for contact data and company research)
• Store Leads (for e-commerce company lists)
• ListKit (data tool)
• Recruit (agency for hiring marketing/sales talent at ~$2,500/month for part-time)
• Meta Pixel, LinkedIn Pixel, Google Pixel (for retargeting)

3) Best Advice:
The most valuable insight was the retargeting framework: Install tracking pixels immediately and allocate even modest budgets ($5-10/day) to retarget website visitors across multiple platforms for 3-6 months. This creates a compounding system where all marketing channels work together rather than treating each touchpoint as isolated, dramatically improving conversion rates over time.