GrowthRise Mastermind Recap Dec 9, 2025

Here is a recap of what we talked about on today’s GrowthRise Mastermind call (for B2B Marketing Leaders).

You can join the weekly call on Tuesdays at 10am PT on Zoom.

Topic: December Business Slowdown

• Challenge: Sales teams pushing to hit quotas while buyers delay decisions until January
• Advice: Use the slow period for content preparation and team coordination for 2026

Topic: Marketing Strategy Development

• Challenge: Building market presence in competitive landscape while managing costs
• Advice: Focus on SEO and content creation early to establish market ownership; be selective with trade shows based on natural fit

Topic: Data Mining and Lead Generation

• Challenge: Identifying and reaching target prospects effectively
• Advice: Mine existing customer data to identify brands and decision-makers; use warm introductions through partners when possible

Topic: LinkedIn Advertising for Hard-to-Reach Audiences

• Challenge: Reaching security-conscious prospects like CISOs who avoid clicking email links
• Advice: Use LinkedIn sponsored message ads targeting curated lists with compelling offers and incentives

Topic: Cold Email Strategy

• Challenge: Managing complex outbound processes and domain warming
• Advice: Consider dedicated contractors or specialized agencies; delay campaigns until after holidays

Tools Recommended:

• Choozle (programmatic advertising and company list targeting)
• LinkedIn sponsored message ads (message ad type specifically)
• SEO and blog content strategies
• Cold email agencies (GetKen mentioned as example)

Best Advice:

LinkedIn sponsored messaging strategy: Create curated lists of prospects using competitor solutions, send targeted messages at ~50 cents each highlighting current solution problems, offer demo incentives like gift cards. This generates 15-20 qualified leads weekly with 50% booking demos, making it highly cost-effective for high-value prospects.