GrowthRise Mastermind Recap Dec 2, 2025
Today we held our weekly GrowthRise Mastermind call. Below is the recap post on the topics we covered today.
Here is a recap of what we talked about on today’s GrowthRise Mastermind call (for B2B Marketing Leaders).
You can join the weekly call on Tuesdays at 10am PT on Zoom.
1) Topics Covered:
AI in Marketing
- Challenge: Finding effective AI tools for content creation, video production, and workflow automation
- Advice: Use AI for content repurposing rather than original long-form creation; leverage ChatGPT for headline generation and Canva's AI features for image creation; focus on collaboration with AI rather than full automation
LinkedIn Advertising Strategy
- Challenge: Budget constraints for matched audience campaigns targeting small, niche audiences
- Advice: Use brand awareness or website visit objectives instead of lead generation to reduce costs; test both company page ads and CEO thought leadership posts; consider LinkedIn messaging ads at ~$0.50 per message
Lead List Management
- Challenge: Determining frequency for rebuilding prospect databases
- Advice: Refresh lists every 6-12 months rather than quarterly; many contacts remain relevant even when changing companies within the same industry
2) Tools Recommended:
- OpenMagic (AI video creation for retargeting ads)
- Instantly (AI email personalization)
- ChatGPT (content creation and headline generation)
- Canva (AI-powered image creation)
- GPT Sheets (contact personalization)
- Pressmaster (content creation tool)
- Sales Navigator (LinkedIn prospecting and automation)
- Claude (content assistance)
3) Best Advice:
The most valuable guidance was the LinkedIn advertising strategy for small budgets: focus on brand awareness and website visit objectives rather than expensive lead generation campaigns, and test both company-branded content and CEO thought leadership posts to maximize reach while minimizing costs.