GrowthRise Mastermind Recap Dec 16, 2025

Here is a recap of what we talked about on today’s GrowthRise Mastermind call (for B2B Marketing Leaders).

You can join the weekly call on Tuesdays at 10am PT on Zoom.

Topic: Pause of GrowthRise Mastermind Calls Until After Holidays

• GrowthRise calls will be paused the next two weeks and will resume on January 6th, 2026.

Topic: LinkedIn Ad Strategy & CTAs

• Challenges: Cold ads to defense industry executives weren't converting despite 600 landing page visits; uncertain about effective CTAs for enterprise audiences
• Advice: Shift from direct conversion ads to a two-bucket approach: (1) Demand generation using low-friction content (videos, thought leadership posts, ungated blog content) to educate cold audiences, and (2) Demand capture through retargeting warm audiences who've engaged with the website. This reduces CPMs from $300-500 to $20-30 for top-of-funnel content.

Topic: Email Sending Configuration

• Challenges: Difficulty configuring email sending to display a different sender name than the actual email address across multiple domains and inboxes
• Advice: Create variations of the desired sender's name across different domains (e.g., firstname@, initials@, lastname@) rather than trying to mask different names, as recipients may notice discrepancies

Topic: Free Trial UX Redesign

• Challenges: Credit card requirement at trial signup was blocking conversions despite 3.5% of visitors providing contact information
• Advice: Reframe the UX to position the trial as an assisted setup call rather than requiring credit card upfront, since prospects are already willing to share contact details

Tools Recommended

• Instantly (for email campaigns)
• Clay (for data operations)
• HubSpot (for form management and lead tracking)

Best Advice

The demand generation vs. demand capture framework: Stop spending high CPMs on conversion-focused ads for cold audiences. Instead, invest in cheaper top-of-funnel content to educate prospects first, then retarget engaged visitors with conversion asks—this can reduce costs by 90% while improving conversion rates.