GrowthRise Mastermind Recap Apr 28, 2026

1) Topics Covered on the Call

Topic: Positioning Content Marketing Services

• Challenges: Difficulty finding the right clients—larger SaaS companies have internal teams, while startups lack budget and are hesitant to invest in marketing
• Advice: Target fast-growing companies ($3-15M ARR) that scaled through founder-led sales and product-market fit but lack marketing infrastructure; focus messaging on complementing rather than competing with internal teams

Topic: Bing Ads High Impression Issue

• Challenges: Bing ad impressions remained excessively high despite previous setting changes; changes to network settings wouldn't save
• Advice: Pause the automatic smart import feature that syncs Google Ads settings to Bing daily, then manually adjust ad group settings to "Microsoft sites and select traffic" only; contact Bing support if issues persist

Topic: Publisher Outreach Strategy

• Challenges: No responses from publishers when reaching out via generic email addresses (info@) and Instagram
• Advice: Use lead generation tools to find specific decision-makers within target companies rather than generic inboxes; consider hiring data brokers for cost-effective lead list building

Topic: Selling SEO/Content Marketing to CMOs

• Challenges: CMOs interested in SEO/content but struggle to tie it to ROI and budget justification
• Advice: Build 2-3 case studies by working with initial clients at reduced rates or free in exchange for detailed testimonials and measurable results demonstrating concrete ROI

2) Tools Recommended

• Apollo - Lead generation platform for finding employee contact information within target companies, with extensive filtering by job title, seniority, and role
• Hunter - Browser extension that scrapes emails associated with company domains in real-time when visiting websites
• Fiverr - Marketplace to find data brokers who can extract Apollo leads at lower cost than direct subscription

3) Best Advice Given

The most impactful advice was about building initial proof of concept: When launching a new service offering (like SEO/content marketing), work with 2-3 clients at significantly reduced rates or free in exchange for comprehensive testimonials, video reviews, and documented case studies. This creates tangible evidence of ROI that addresses the primary objection from decision-makers (CFOs, CEOs, CMOs) who need concrete data to justify marketing investments. This approach trades short-term revenue for long-term credibility and sales leverage.