GrowthRise Mastermind Call #8 Recap

Here is the recording of today's GrowthRise Mastermind call. See everyone next Tuesday at 2pm ET!

‍

And here's the summary of what we discussed today:

1. Cold Email Performance & Strategy

• Cold email should be part of a multi-channel ABM strategy, not a standalone tactic.
• Tools like AnyBiz, Instantly, and Amplemarket were discussed for outbound automation.
• Personalization matters: AI-generated emails often feel generic and lower response rates.
• For niche markets (e.g., K-12 education), small lists can still work if strategy is long-term and layered.

2. ABM (Account-Based Marketing) Campaign Execution

• ABM takes 12–18 months to show full ROI; patience and consistency are key.
• Identify your total addressable market (TAM) and influence via multiple channels (email, LinkedIn, ads, SEO).
• Align email, paid media, and events to warm up the same audience repeatedly.
• Avoid relying solely on one tactic—layer cold email with retargeting, content, and paid campaigns.

3. Running Ads for Global ABM Lists

• Only separate campaigns if you're changing language or persona, not just country.
• English-speaking audiences across countries can share the same ad and landing pages.
• Match audiences > Lookalikes for quality traffic when targeting specific ICPs.
• Click-to-WhatsApp ads are effective in regions like South Asia, where WhatsApp is dominant.

4. Click-to-WhatsApp Ad Campaigns

• Click-to-WhatsApp works well in email-averse regions; integrates with chatbots.
• Ensure pre-qualified flows using preprogrammed chat logic to avoid spammy inbound.
• Manual team intervention should be minimized but available for warm leads.
• Use matched audiences only to prevent bad traffic and unnecessary manual triage.

5. SEO & Backlinking for B2B

• Backlinks still matter, but random or irrelevant links can hurt long-term SEO.
• Tools mentioned: KarmaLinks, Ranking Raccoon, SEMrush.
• Repurposing content (e.g., putting email newsletters on blog) tripled traffic in one case.
• Create consistent high-quality content weekly to compound SEO value.

6. Validating Messaging Before Product-Market Fit

• Use paid ads for fast messaging and ICP validation (300–500 visitors = data).
• Test multiple landing page headlines and lead magnets across personas.
• Cold email works too, but results take longer (3–4 months vs. 3–4 weeks via ads).
• Evaluate by conversion rate (>3% is good) and cost per lead compared to alternatives.

7. Cold Email Frequency & Sequencing for Enterprise Accounts

• Recommended: 5 emails over 12 days (day 0, 3, 6, 9, 12) vs. 1 email per week.
• Hit entire TAM once per quarter with new sequences.
• Build long-term momentum using 90-day cycles for reactivation.
• Adjust intensity and frequency based on deal size and TAM scale (e.g., whale hunting vs. volume sales).

8. Content & Video Marketing Strategy

• For B2B infrastructure companies, focus content on product value and case studies.
• Personal branding (e.g., founder videos) is more effective when building a community product.
• Use case study videos, feature explainers, and testimonials to drive enterprise trust.
• Reels, YouTube, and LinkedIn videos should align with decision-maker pain points.

9. Calculating and Applying Unit Economics

• Key metrics: ARPA, churn, lifetime value (LTV), CAC targets (1/6 of LTV).
• Organic acquisition via app marketplaces like HubSpot can be highly cost-effective.
• For low CAC, focus efforts on app store optimization and reviews.
• Cold email + matched audience ads help scale when ad campaigns underperform.

10. Cold Email Domain Infrastructure & Deliverability

• Use dedicated domains (not main brand domains) for outbound to preserve deliverability.
• Avoid linking new cold email domains to the main site if overly cautious—set up a separate landing page instead.
• Perform regular inbox placement tests (e.g., in Instantly) to monitor email health.
• Don’t use “catch-all” domains if you’re already seeing cold email delivery issues.