GrowthRise Mastermind #10 - Recording & Recap

Here's the video recording from today's GrowthRise Mastermind. The following topics were discussed:

1. AI Chatbots and Customer Support
   • Chat base limitations with text-only responses
   • Tools: Hubspot, Warmly, Zendesk, Lamatic
   • Custom solutions using make.com for image analysis
2. B2B Outbound Lead Generation
   • Tools: Apollo, Zoom Info, Instantly, List Kit, Clay
   • Cost-effective approach using Apollo ($600/100k records)
   • Email infrastructure via Hypertide achieving 87% inbox rates
   • Cold calling effectiveness for $25k+ ACV deals
3. Marketing Budget Allocation
   • Test phase: $2-3k per channel minimum
   • Test channels: Meta, Google, LinkedIn, Add Roll, Bing
   • Scale based on cost per lead performance
   • Target 6-12 month payback period
4. LinkedIn Marketing Strategy
   • Thought Leader ads performing better than display ads
   • CPMs: $35-40 vs $200 for display ads
   • Content posting strategy mixing organic and promotional
   • Newsletter integration considerations
5. Email Marketing Automation
   • 30 emails over 90 days for new subscribers
   • 2-3 emails per week recommended
   • Combination of weekly newsletter and automated sequences
   • Best performing content repurposed as evergreen
6. AmpleMarket
   • Tool for automating outbound based on high-intent signals
   • Monitors LinkedIn activity for trigger actions
   • Supports automated sequences via LinkedIn and email
   • Recommended limit: 200-300 emails per day
7. Dialer Solutions
   • Google Voice recommended for basic calling needs
   • Hubspot's built-in solution with area code selection
   • Go High Level reported quality issues
8. Content Distribution
   • Content machine tracking across channels
   • Monthly impression goals: 1M+ for B2B market dominance
   • Tools: Cometly for ad attribution
   • Wistia and YouTube for video hosting
9. Landing Page Tools
   • Unbounce recommended for landing pages
   • Integration capabilities with marketing automation
10. Data Enrichment
    • Seamless.ai for contact data enrichment
    • LinkedIn Sales Navigator for advanced search
    • ListKit and Clay for AI personalization

Call summary:
In this GrowthRise mastermind session, the conversation began with a discussion around newsletter strategy, particularly whether to drive ad traffic to a LinkedIn or HubSpot-hosted newsletter. The group concluded it’s generally best to capture emails via a platform you own, like HubSpot, allowing for deeper engagement through automated email sequences. One member shared their strategy of sending a 30-email nurture sequence over 90 days alongside a weekly newsletter, explaining this approach significantly improves the awareness-to-action conversion funnel. The emphasis was on reusing high-performing past content and treating newsletter subscribers as warm leads for sales.

The conversation then turned to lead magnet tactics, with one member using both a LinkedIn and HubSpot newsletter featuring the same content. While LinkedIn can be valuable for visibility, its limitation in capturing subscriber emails makes HubSpot more advantageous for long-term relationship-building and outbound marketing. The group shared practical tips on integrating new subscribers into warm outbound sequences to maximize the return on ad spend and content efforts. They also touched on tools like Beehive, Mailchimp, and Transpond for automating nurturing campaigns.

Toward the end, the discussion shifted to outbound automation tools, especially Amplemarket. The tool’s power lies in leveraging intent signals—such as LinkedIn activity—to trigger personalized outreach. Members discussed best practices for setup, such as dedicating separate email infrastructure and using tools like Hypertide to improve deliverability at scale. The call wrapped with a few unanswered questions tabled for next week, including deeper dives into ABM strategy and advanced lead magnet design.